Collection: 3a - "For"

“ЗА”

Two letters. One meaning. A quiet show of support that echoes louder than hashtags ever could. In both Ukrainian and Russian, ‘ЗА’ means for—as in for Ukraine, for peace, for the people who are still holding on. This line is for those who stand on the side of resilience, even when the spotlight fades.

It’s not loud or flashy. It doesn’t need to be. ‘ЗА’ is simple, universal, and raw—a minimalist statement for a maximal cause. It speaks without shouting, whether you wear it out of solidarity, culture, protest, or pride.

This isn’t performative. It’s personal. It’s subtle resistance. It’s fashion that says: I still care. I’m still watching. I’m still for the people.